Mysterious Ad
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Ruppert discovers the Internet
In 1998 Ruppert starts a run of the mill web site called
‘From
the wilderness’ – it’s a nothing till some mysterious backer
suddenly appears and fronts a
$ 50,000 Washington Post ad - that puts
him on the map. Legend goes he was then able to raise almost $114,000 to
follow up with an ad blitz in major newspapers throughout the nation's top
markets and brings his subscriber base to 16,000. In 1998, has a staff of
three full-time employees and generates about $400,000 a year from a
variety of sources, including subscriptions.
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